About

Behind the Screens

Behind the Screens

Hi, I’m Madalina. A Product & Marketing Design Lead who thrives on turning complexity into clarity, with an eye for detail and a focus on the bigger picture. Here’s a look at my journey, principles, and what drives me.

Hi, I’m Madalina. A Product & Marketing Design Lead who thrives on turning complexity into clarity, with an eye for detail and a focus on the bigger picture. Here’s a look at my journey, principles, and what drives me.

Professional Story

2018 | Discovering Design

Discovered UX/UI in university and quickly became fascinated with analysing apps and design patterns.
My final-year project, a dog-walking app, confirmed my passion for digital design.

2021–2025 | Owning the Craft

Graduated with First-Class Honours and joined Mobilise as the sole designer, owning the design function end-to-end. Covered product and marketing design, supported QA, and later managed another designer as the company grew from 9 to nearly 50 people.

Future | Designing for Impact

Now blending detail-driven design with big-picture thinking, building scalable systems, supporting cross-functional teams, and contributing to strategy. Looking ahead, I want to apply my skills to projects that create greater impact in people’s lives.

Certifications & Learning

Certifications & Learning

Always building on my skills through certifications and workshops.

Always building on my skills through certifications and workshops.

Principles

Principles

My principles guide how I design: balancing people, clarity, detail, and systems thinking to create products that grow with impact.

My principles guide how I design: balancing people, clarity, detail, and systems thinking to create products that grow with impact.

Designing for People

Every decision starts with real user needs, not assumptions.

Clarity over Complexity

I simplify intricate flows into experiences that feel effortless.

Building to Scale

My work creates flexible systems that adapt as products and teams grow.

Working Together

I collaborate closely with product, dev, and ops to bring ideas to life.

Details with Purpose

I obsess over the small things without losing sight of business goals.

Curiosity

Always exploring patterns, ideas, and better ways to design.

Skills & Tools

Skills & Tools

The mix of skills and tools I rely on to bring clarity and impact to every project.

The mix of skills and tools I rely on to bring clarity and impact to every project.

Craft

UI/UX Design

Design Systems

Branding

Motion Design

Thinking

User Research

Journey Mapping

Usability Testing

Product Strategy

Execution

Figma

Adobe Suite

Jira/Asana

Slack & Teams

Leadership

Cross-functional Workshops

Design Reviews

QA Support

Mentoring & Team Management

Life Outside Design

Life Outside Design

A peek into the things I enjoy outside of work. From photography and baking to adventures and muddy races.

A peek into the things I enjoy outside of work. From photography and baking to adventures and muddy races.

Work With Me

I’m always open to new opportunities, collaborations, or just a chat about design.

I’m always open to new opportunities, collaborations, or just a chat about design.

Selected Works

Madalina Burciu

Product & Marketing Design Lead

Madalina Burciu

Product & Marketing Design Lead

Madalina Burciu

Product & Marketing Design Lead