Problem
The old website no longer reflected Mobilise’s evolved brand or product suite. It was content-heavy and unclear, with analytics showing users dropped off before reaching key sections.
Goal
Align the site with the refreshed brand, improve usability and engagement, and clearly communicate Mobilise’s offering through a cleaner, more modern experience.
Workflow
Partnered with marketing, leadership, and developers to restructure content and simplify navigation using insights from Google Analytics, Hotjar, and Microsoft Clarity. Redesigned layouts with stronger hierarchy, improved readability, and purposeful whitespace for better focus and flow.
Challenge
Balance storytelling and brand expression with UX performance. Ensure the design feels vibrant and recognisable while improving accessibility, scannability, and engagement across all devices.
Results
The redesign introduced a clearer structure and simplified pathways. After launch, user engagement increased by 44.8%, and scroll depth rose by 140%, showing users explored further and interacted more.
Impact
The new website strengthened both UX and brand perception, creating a consistent, scalable foundation for Mobilise’s continued growth.
