The old website no longer reflected Mobilise’s evolved brand or expanded product suite. It was content-heavy and unclear, with analytics showing high drop-off before users reached key sections and low engagement on product pages.
I aimed to align the website with the refreshed brand, improve usability and engagement, and communicate Mobilise’s offering more clearly through a cleaner, more modern, data-informed experience.
I partnered with marketing, leadership, and developers to restructure content and simplify navigation using insights from Google Analytics, Hotjar, and Microsoft Clarity.
My responsibilities included:
leading the UX and UI direction for the redesign
conducting analytics reviews to identify friction points and drop-offs
restructuring site architecture and navigation
redesigning page layouts with stronger hierarchy and improved readability
applying purposeful spacing and clearer content groupings
ensuring the updated brand visuals were translated consistently across pages
As a team, we:
refined messaging and positioning
validated layout decisions with behavioural data
iterated on components and templates based on stakeholder feedback
aligned technical implementation with dev for a smooth launch
Balancing storytelling and brand expression with UX performance. The design needed to feel vibrant and recognisable while improving accessibility, scannability, and engagement across devices — without overwhelming users with content.
What I delivered:
A redesigned structure with simplified pathways and clearer hierarchy
Smarter layouts that improved readability and content discovery
A more modern, trustworthy visual experience aligned with the evolved brand
What we achieved as a team:
44.8% increase in user engagement after launch
140% increase in scroll depth, showing users explored more content
A more intuitive experience that improved product understanding and supported better inbound conversations
The redesign strengthened both UX and brand perception, creating a consistent, scalable foundation for Mobilise’s continued growth. It improved how prospects understood Mobilise’s offering and positioned the company as a more mature, credible, and modern telecom technology partner.
