The white-label app had an outdated UI and inconsistent usability, making delivery slow, increasing redesign effort, and limiting Mobilise’s ability to scale efficiently across clients.
I aimed to modernise the interface, improve usability, and create a scalable foundation, through a reusable UI kit, that would enable the team to support multiple clients faster and with far less redesign work.
I partnered closely with product, QA, and dev teams to audit existing flows and identify inconsistencies affecting usability and delivery time.
My responsibilities included:
leading the UX and UI direction
designing the reusable UI kit (components, patterns, spacing, typography, interactions)
standardising layouts across key screens
prototyping updated flows for validation
ensuring the kit could flex to each client’s branding
As a team, we:
validated components through QA and internal testing
aligned on technical feasibility
refined edge cases
implemented the UI kit into the full product
Balancing the need for client-specific branding with the efficiency and consistency of a core design system.
I solved this by creating flexible patterns, scalable components, and brand-agnostic foundations that could adapt to different visual identities without redesigning layouts from scratch.
What I delivered:
A modernised interface with clearer flows and improved usability
A complete reusable UI kit that standardised the entire product
Scalable patterns that reduced design debt and future redesign work
What we achieved as a team:
Reduced design time for a basic client app by ~70%
Faster, cleaner handover to developers
Reduced QA friction thanks to consistent components
A more intuitive experience for end users, with clearer plan details and simpler navigation
The new UI kit became the foundation for dozens of client projects, making Mobilise’s white-label app faster to deliver, easier to customise, and more attractive in sales conversations.
It significantly strengthened scalability and positioned Mobilise as a more competitive provider for B2B2C clients.
