Problem
The first rebrand gave Mobilise a solid foundation, but three years later the business had grown from 1 product to 10+. The original system no longer scaled with this expansion.
Goal
Evolve the brand to align with new business goals, adding depth, personality, and flexibility while keeping it consistent and professional.
Workflow
Extended the visual language with new shapes, gradients, and colour tints. Refined typography and built guidelines for consistent use across teams.
Challenge
Balance creativity with system rigour, ensuring the brand felt vibrant and flexible without losing clarity or professionalism.
Results
Expanded colour system, gradients, and patterns tied to the brand story
Updated documentation and assets for easier, more consistent adoption
Impact
Delivered a scalable identity that reflects Mobilise’s growth from one product to a full suite, positioning the brand to support future launches and market expansion.
