Problem
Mobilise’s old identity and website were bland and outdated, failing to reflect the company’s ambition. The visual system felt generic, and the website UX didn’t support user engagement.
Goal
Create a modern, distinctive brand identity and website experience that felt approachable and trustworthy while driving stronger digital engagement.
Workflow
Partnered with leadership and marketing to define a new brand direction. Introduced a refreshed colour palette, typography system, and visual language. Redesigned the website UX to improve clarity, hierarchy, and flow.
Challenge
Balance creativity with a B2B-ready identity that resonated in the telecom software market.
Results
Stronger, more cohesive brand system applied across all channels
Redesigned website with clearer flows and improved UX
Increased user engagement by 49.4% and boosted page views by 39.5%
Impact
The rebrand established a more vibrant, trustworthy identity that elevated Mobilise’s presence in the telecom market and positioned the company as an innovative, design-led partner.
