Mobilise’s old identity and website felt generic, outdated, and disconnected from the company’s ambition. The visual system lacked distinction, and the website UX didn’t effectively communicate the offering or support user engagement.
I set out to create a modern, distinctive brand identity and website experience that felt approachable, trustworthy, and reflective of Mobilise’s innovation, while significantly improving clarity, engagement, and digital performance.
I partnered with leadership and marketing to define the new brand direction and translate it into a cohesive identity system.
My responsibilities included:
leading the visual and UX direction
defining the new colour palette, typography, and visual language
creating the core brand assets and guidelines
redesigning the website’s structure, hierarchy, and flow
ensuring the identity felt modern yet credible for a B2B telecom audience
As a team, we:
refined messaging
validated the direction with stakeholders
iterated on key pages and components
aligned the brand rollout across marketing, product, and web
Balancing creativity with the need for a B2B-ready identity that resonated in the telecom software space, modern, distinctive, but still serious enough for enterprise clients.
What I delivered:
A modern, scalable brand system with clear visual rules
A redesigned website with clearer flows and improved UX
Stronger hierarchy and clearer communication of the company’s products and capabilities
What we achieved as a team:
A cohesive identity applied consistently across all channels
49.4% increase in user engagement
39.5% increase in page views
A more credible and competitive digital presence
The rebrand established a more vibrant, trustworthy identity that elevated Mobilise’s position in the telecom market, strengthened digital performance, and positioned the company as an innovative, design-led partner. It improved how prospects understood the offering and supported stronger commercial conversations.
